What an affiliate link is
Many of the operator links on this site are affiliate links. They pass through a redirect on our own domain, in the form /go/operator-name/, and from there to the operator’s site with a tracking code attached. If you open an account after following such a link, and in most cases if you then deposit, the operator pays us. You pay nothing extra. The price of the product, the bonus you receive and the terms you agree to are the same whether you arrive through our link or type the address yourself.
How we are paid
Commission structures differ by operator. The common models are revenue share, where we receive a percentage of the operator’s net revenue from players we referred; cost per acquisition, a fixed payment per qualifying new player; and hybrids of the two. Some operators in our database have no affiliate program we could verify, and some have programs we do not participate in. Where an affiliate program’s published terms exclude a country, that exclusion is recorded in the operator data alongside the restricted-country list, because it is often the clearest evidence of where an operator does and does not want customers.
Revenue share creates an obvious conflict: the more you lose at a referred operator, the more we earn. We state it plainly because the alternative, pretending the conflict does not exist, is worse. The way we manage it is structural rather than a matter of good intentions.
Why it does not change the rankings
Every operator’s score is calculated from facts in its published terms, its licence record and the regulator record, using the fixed weights and caps described on the how we rate page. Commission information is stored in the same operator record but in separate fields that the scoring does not read. An operator that pays us more cannot move up; an operator that pays us nothing cannot move down. The main ranking, the coin pages such as Bitcoin casinos, and the bonus terms comparison are all generated from those scores.
The ordering of the toplists is by score. “Featured” or “sponsored” positions do not exist on this site. If that ever changes, the position will be labelled as paid and this page will be updated first.
What we do not accept
- Payment for a review, a score, a position or a mention.
- Payment to remove or soften a documented regulatory action, licence problem or term.
- Operator-supplied review text, “fact sheets” or bonus descriptions in place of the operator’s actual terms.
- Exclusive bonus codes whose terms we cannot read on the operator’s site.
What the links track
A click on a /go/ link is logged on our server with the time, the destination and the page it came from, so that we can see which pages generate clicks and so that disputed commissions can be checked. The operator sets its own cookie or tracking parameter on arrival, under its own privacy policy, which we do not control. Our privacy policy describes what we store.
Negative coverage of operators that pay us
You will find operators on this site with affiliate links and low trust scores, and reviews that describe bankruptcy rulings, regulator fines, cease-and-desist orders and bonus terms we consider poor value, attached to operators that pay us commission. That is the test of whether a disclosure means anything. We also list operators with no affiliate relationship, including the handful that document a no-deposit offer, because leaving them out would make the comparison incomplete.
Questions
If you believe a page on this site has been influenced by a commercial relationship, tell us which page and why. Contact details are in the site footer. This disclosure applies to every page on blockrollers.com and is reviewed whenever our commercial relationships change.